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The story of Shor-Line
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Our Purpose Is To Serve You.
hen Kansas City brothers Karl and Gery
Schroer founded Schroer Manufacturing Company
in 1927, the principle of quality workmanship
and quality materials was a benchmark of their
finished products. While today the brothers might
be suprised by how much their company has
changed, they would be proud that the company’s
dedication to service and quality has remained
unchanged for over 79 years.
Originally the company operated as a job
shop supplying products to various industries
including large local veterinary pharmaceutical
companies. Over time the company developed
special expertise in veterinary equipment by
manufacturing an extensive line of veterinary
instruments and surgery/exam tables for these
pharmaceutical companies. In the 1940s, the
company recognized the benefits of stainless steel
and began fabricating many products from this
material. To this day, the use of stainless steel is
synonymous with most Shor-Line equipment.
The early 1950s saw tremendous growth as
the company diversified its product line by
introducing galvanized dog cages. By the end of
the decade, galvanized cages gave way to stainless
steel construction. Demand for cages surged and
by 1955 products were marketed under the new
“Shor-Line” trademark name.
Product refinement and specialization occurred
throughout the 1960s with the marketing of
specialized cage products. Shor-Line developed an
extensive line of tables, bathing tubs and weighing
equipment. In addition, Shor-Line’s unique V-Top
Stainless Steel Surgery Table was introduced and
marketed.
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Earliest photo of Schroer Manufacturing Co., circa 1927.
One of our first catalogs.
A late 1950s ad, note the porcelain base on tables.